The Entrepreneurship program provides students with the knowledge base needed for exploring and establishing a new business venture, whether in a corporate environment or in a standalone business enterprise. Students explore a number of theories in contemporary business strategy as well as issues that arise from such strategies. From the creation of business enterprise ideas, through the development of a business model, cost structure and operations design, to the communication of the business strategy to others, the subject adopts the unique perspective of the general manager of a firm seeking to establish a strong competitive position. The emphasis is on the improvement of a firm’s competitive environment and resources.
Upon completion of this subject, students should be able to: