GNU - CUSTOMER RELATIONSHIP MANAGEMENT PROGRAM

CUSTOMER RELATIONSHIP MANAGEMENT

Learning Outcomes

  • Growing Importance of Customer Relationships
  • Goals of CRM and Creating a CRM Strategy
  • Crafting the CRM Solution Map
  • The Customer Lifetime Value (CLV) and Customer Loyalty
  • Understanding the Customer Lifecycle
  • Identifying Customer Touch-points and Interaction Cycle
  • Profiling Customers Based on Priorities
  • Implementing CRM Projects
  • Role of CRM Tools.

Example case

Why CRM Fails and How to Fix it