Dr Tomas Gomez-Arias

Department of Marketing

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Dr Tomas Gomez-Arias is faculty in the Department of Marketing, GNU.

SUBJECTS CURRENTLY TEACHING

Subject Subject code Semester
Marketing Management MBA 630
Marketing Strategy MBA 730
Management Research Project MBA 790

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
PhD Business Science University of Leon, Spain
MBA Columbia University, US

Experience

Institution / Organisation Designation Role Tenure
Santa Clara University, California Lecturer
University of A Coruña (Spain) Associate Professor of Marketing
Saint Mary’s College of California Adjunct Associate Professor

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

International Business, International Marketing, New Products and Services, Export Management, Marketing Research, Marketing Strategy, Relationship Marketing, Brand Equity, Competitive Strategy, Economies of Greater China.

Professional Affiliations & Contributions

  • Member, American Marketing Association – AMA
  • Member, European Association of Management and Business Economics – AEDEM
  • Member, Asia-Silicon Valley Connection
  • Consultant, East Bay Small Business Development Center
  • Editorial Board, European Journal of Innovation Management
  • Session Chair, Multicultural Marketing Conference, Academy of Marketing Science

Work Experience

Organisation Role Tenure
Ivvid Consulting Partner
Investmark Research Manager
Consulate General of Spain in Hong Kong Chief Trade Officer