Dr Tomas Gomez-Arias
Department of Marketing
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Dr Tomas Gomez-Arias is faculty in the Department of Marketing, GNU.
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Marketing Management | |
| Marketing Strategy | |
| Management Research Project |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| PhD | Business Science | University of Leon, Spain | |
| MBA | Columbia University, US |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Santa Clara University, California | Lecturer | ||
| University of A Coruña (Spain) | Associate Professor of Marketing | ||
| Saint Mary’s College of California | Adjunct Associate Professor |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
International Business, International Marketing, New Products and Services, Export Management, Marketing Research, Marketing Strategy, Relationship Marketing, Brand Equity, Competitive Strategy, Economies of Greater China.
Professional Affiliations & Contributions
- Member, American Marketing Association – AMA
- Member, European Association of Management and Business Economics – AEDEM
- Member, Asia-Silicon Valley Connection
- Consultant, East Bay Small Business Development Center
- Editorial Board, European Journal of Innovation Management
- Session Chair, Multicultural Marketing Conference, Academy of Marketing Science
Work Experience
| Organisation | Role | Tenure |
|---|---|---|
| Ivvid Consulting | Partner | |
| Investmark | Research Manager | |
| Consulate General of Spain in Hong Kong | Chief Trade Officer |